Low-cost Smartphones to Account for 46% of Smartphone Shipments by 2018up from 28% in 2012
Contributed by: Email on 04/23/2013 07:08 PM [ Comments ]
As the feature phone segment continues to lose its battle for relevance, the low-cost smartphone has become the tool for operators seeking to drive increased data revenues, says senior analyst, Michael Morgan. The growth of smartphones in pre-paid and emerging markets will be the primary driver of low-cost smartphone growth. Developed and subsidized markets are also finding that low-cost smartphones can capture the remaining consumers that have yet to convert to a smartphone while minimizing the margin impacts stemming from subsidizing high-cost smartphones.
Mid- and high-cost smartphones will continue to play an important role for operators looking to seed their customer base with the most advanced smartphones. Premium smartphones tend to carry the most advanced wireless connectivity and operators who are upgrading their network want to ensure that the handsets running on their network can deliver the best possible experience and customer satisfaction. As smartphone penetration moves from early adopters to mass-market and laggard consumer segments, the smartphone as a product will be less dependent on technical superiority, and more dependent on reliability and value, adds senior practice director, Jeff Orr.
These findings are part of ABI Researchs Mobile Handset Markets Database, which includes files detailing smartphone and mobile handset shipments, forecasts, and market share.
ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies. From offices in North America, Europe and Asia, ABI Researchs worldwide team of experts advises thousands of decision makers through 70+ research and advisory services. Est. 1990. For more information visit www.abiresearch.com
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